కంటెంట్ మార్కెటింగ్

మీ ప్రేక్షకుల భాష మాట్లాడుతున్నారు

It’s only fitting that I write a post about communication sitting in a conference room in France. Last night we had dinner scheduled for 8 PM with a company at లే ప్రోకోప్, the oldest restaurant in Paris (est 1686). We were excited – this restaurant had patrons like Danton, Voltaire, John Paul Jones, Benjamin Franklin, and Thomas Jefferson.

ప్రోకోప్

We’ve been having difficulty getting cabs here in Paris (not uncommon). The cabs come and go at their convenience. We waited half an hour at the hotel, and the concierge told us to head to the Taxi stand around the corner. Around the corner in France is much further than around the corner in the United States. We walked about half a kilometer to an intersection with a Taxi stand. And there we stood… another 45 minutes. At this point, we were late for dinner, and we hadn’t left yet!

Our taxi eventually showed up, a petite, beautiful French woman at the wheel. She politely asked where we were going… “Le Procope”, we responded. In French, she asked for the address. I had previously sent the address to my phone but didn’t sync it up, so I wasn’t sure – other than that the restaurant was down by the Louvre. For the next 5 minutes, we were passionately chewed out in words that I hadn’t heard since my Mom yelled at them (she’s Quebecois) as a young child. The taxi driver was yelling with such clarity I was able actually to translate…. “a lot of restaurants in Paris.”…. “was she supposed to have them all memorized?”…. Bill (business partner) and I sat with our heads down, scrambling to lock in a wireless signal and get the address.

Stressed out, I asked Bill for the address. He remembers everything… he had to remember this. Bill looked at me, stressed beyond relief, and began to repeat what he thought the address to be… in French. “Why are you telling me in French? Just spell it!!!!” He spells it with a French accent… I’m going to kill him. By this point, we look like Abbott and Costello getting our butts kicked by an angry French taxi driver that’s about half the size of us.

Our taxi driver headed out! She drove fast… screaming and beeping at any car or pedestrian who dared to get in her way. By the time we hit central Paris, Bill and I could only laugh. I picked up more of her speech… “sick in the head” and “Eat it!” as we darted in and out of traffic.

హోటల్ డు లౌవ్రే

చివరికి, మేము దానిని పారిస్ నడిబొడ్డుకు చేరుకున్నాము.

Our taxi driver didn’t know the street (she needed a cross street), so she let us out and told us to look for it. At this point, we were incredibly thankful to be downtown and safe and even laughing, given the theatrics we had just witnessed. I told her in French that I loved her, and she blew me a kiss… we were on our way.

లేదా మేము అనుకున్నాము.

టెక్స్ మెక్స్ ఇండియానా

We walked downtown for the next hour or so… now 2 hours late for dinner. At this point, we hoped our company would begin to eat without us, and we decided to throw in the towel and grab dinner on our own. That was when we passed the Tex-Mex Indiana restaurant… Bill and I had to take pictures.

We rounded a corner and was Le Procope in all its glory before us. We hurried inside, and the waitress told us our company was still there! We shared a lot of laughs as we retold the events of the evening. Dinner was amazing, and we made some new friends.

కొన్ని పాఠాలు నేర్చుకున్నప్పటికీ:

  1. To communicate effectively with your audience, you must వారి భాష మాట్లాడతారు.
  2. To communicate effectively with your audience, you must వారి సంస్కృతిని కూడా అర్థం చేసుకుంటారు.
  3. To get to your destination, you need to ఎక్కడ ఖచ్చితంగా తెలుసు అంటే - వీలైనంత ఎక్కువ నిర్వచనంతో.
  4. వదులుకోవద్దు! అక్కడికి చేరుకోవడానికి మీకు ఒకటి కంటే ఎక్కువ మార్గాలు పట్టవచ్చు.

This advice transcends French and English or France and Indiana. It’s how we need to look at marketing as well. To effectively communicate, we need to know exactly where our market is and where we want them to be, use methods to move them effectively that are natural to them, and speak in their language – not ours. And if you don’t connect the first way, you may have to try other ways to get your message through.

మీరు ఆశ్చర్యపోతుంటే… మేము సబ్‌వేని తిరిగి హోటల్‌కి తీసుకున్నాము. 🙂

Douglas Karr

Douglas Karr యొక్క CMO ఓపెన్‌ఇన్‌సైట్‌లు మరియు స్థాపకుడు Martech Zone. డగ్లస్ డజన్ల కొద్దీ విజయవంతమైన మార్టెక్ స్టార్టప్‌లకు సహాయం చేసారు, మార్టెక్ సముపార్జనలు మరియు పెట్టుబడులలో $5 బిలియన్ల కంటే ఎక్కువ శ్రద్ధ వహించడంలో సహాయం చేసారు మరియు కంపెనీల అమ్మకాలు మరియు మార్కెటింగ్ వ్యూహాలను అమలు చేయడంలో మరియు ఆటోమేట్ చేయడంలో కంపెనీలకు సహాయం చేస్తూనే ఉన్నారు. డగ్లస్ అంతర్జాతీయంగా గుర్తింపు పొందిన డిజిటల్ ట్రాన్స్‌ఫర్మేషన్ మరియు మార్టెక్ నిపుణుడు మరియు స్పీకర్. డగ్లస్ డమ్మీస్ గైడ్ మరియు వ్యాపార నాయకత్వ పుస్తకం యొక్క ప్రచురించిన రచయిత కూడా.

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Martech Zone మేము ప్రకటన రాబడి, అనుబంధ లింక్‌లు మరియు స్పాన్సర్‌షిప్‌ల ద్వారా మా సైట్‌ను మానిటైజ్ చేయడం వల్ల ఎటువంటి ఖర్చు లేకుండా ఈ కంటెంట్‌ని మీకు అందించగలుగుతుంది. మీరు మా సైట్‌ని వీక్షిస్తున్నప్పుడు మీ ప్రకటన బ్లాకర్‌ని తీసివేస్తే మేము అభినందిస్తాము.